STORY WITH CUSTOMERS
Philips
Customer Background

Royal Philips of the Netherlands is a company focusing on diversified technologies, one of the world's top 500 companies, and one of the world's largest electronic brands; it is committed to improving people's quality of life through meaningful innovation in the fields of healthcare, quality life and lighting. The company is in an advantageous position in cardiac monitoring, emergency care and home healthcare, energy-saving lighting solutions and new lighting applications, as well as male shaving and grooming products, and oral care products.

Demand analysis

· Mixed production, the standard is difficult to specify;


· There is a lot of production data, and the workload of data maintenance is large;


· The phenomenon of counterfeit goods and fleeing goods has seriously affected the enterprise's control over channels;


· It is difficult to distinguish between true and false, which reduces consumers' loyalty to the brand.



Program Overview


· Product anti-counterfeiting: Realize product anti-counterfeiting and monitor key information such as raw materials, production, warehousing, logistics, etc. through object codes and RFID tags to prevent fakes.


· Channel distribution management: a shared information platform between enterprises and external resources, such as distributors, retailers, third-party logistics, and consumers, and interact with ERP data.


· Supply chain coordination system: All links are seamlessly connected to realize the full-process monitoring of materials, comprehensive management and control of customers, and reasonable allocation of funds.


· Product tracking and tracing: Based on a variety of IoT technologies such as one thing, one code and big data, the modules include product management, channel control, logistics supervision and early warning processing.



Benefits


· Through the management of raw materials and product codes, the production process can be monitored and the two-way tracking of products and raw materials can be realized;


· Through traceability management and control, it is possible to understand product information in a timely and accurate manner and achieve product quality control;


· Using anti-counterfeit labels as the carrier, effectively curbs counterfeit products;


· Through one item, one code, the whole process of tracking and monitoring the flow of products to prevent dealers from fleeing goods;


· Monitor the behavior of dealers in the whole process, effectively manage the chaos of products in the channel circulation, and prevent the phenomenon of disordered prices;


· It allows consumers to identify the authenticity of products easily and quickly, and improves consumers' loyalty and trust in the brand.

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